Alcohol Industry Targets Teen Girls with "Alcopop" Ads

The American Medical Association (AMA) is alerting physicians, parents, and policymakers about the alcohol industry's promotion of "girlie drinks" -- also known as "alcopops" -- to girls ages 12-20. The AMA report, released on December 16, is based on two nationwide polls funded in partnership with the Robert Wood Johnson Foundation. "We're alarmed and concerned with these findings," says J. Edward Hill, president-elect of the AMA. "The percentage of girls who drink is on the rise faster than boys, and the average age of their first drink is now 13." The article describes alcopops as sweet flavored malt beverages that attract less experienced drinkers.

Filed under Parents and tagged with health wellness on October 26, 2008 #